Analysis of Noah and the whale - Shape of my heart

Analysis of Pop promo: Artist and song - Noah and the Whale,Shape of my heart, Director - James Copeman

There is some interesting use of M-E-S as this takes place in a bar and wrestling place and it has a sign to try and make it look like a Mexican place, even though were they are is a stingy place it still has high key light because of the music and lyrics of the song.

This pop promo uses a lot of wide and long shots because it shows different characters and we need to see what these people look like and also we need to know the different locations that they are in, we need also to show the hero and his cape because it is says “Le Corazon” to show this because of the title of the song. Also we always normally need a long shot because of the way when they fight so we can see how they are fighting.

There are no visuals effects I do not think but there is some titles in different fonts to the different characters to create more emphasis of what kind of monster we are dealing with, then underneath there is a small type font that is the same for every character that makes a funny little joke to make the audience laugh.

To me I do not think that there is no relationship between the lyrics and the visuals in this pop promo.

There is a relationship between the music and the visuals for instance whenever the wrestler attacks someone they hold each in some sought of wrestling embrace that goes in time with the rhythm of the music, for example like with the “wolf man” also when the “Communist” is punches the woman his punches goes in time with the music.

There is some intertexuality in this film it reminds me of Nacho libre because of what the wrestler is wearing that mask and it is the same as the film also where this pop promo (Mexico) it is the same as Nacho libre.

In this pop promo other is some genre characteristics, this pop promo music is Indie folk which showed in the medium tone of the lighting in the pop promo also the man’s voice sets the tone of the genre.

There is a narrative in some sought of way as the wrestler is fighting all of the bad people, also there is some performance as Noah and the Whale are playing there guitars which they do the same in most pop promos which is good as it promotes the band it gives the audience the chance to see their favourite band.

This pop prom does promote the band as you see them playing there guitars, but at the same time this promo is not good as most of the time you do not see the band that much as the narrative is normally about the wrestler.

The intend audience I would say is for young adults because of the genre but it is “Folk” music so I would also say that it could lead to older people (45+) because this is a new generation of “folk” music.