Analysis of Noah and the whale - love of an orchestra

Analysis of pop promo: Artist and song - Noah and the whale- love of an orchstra

M-E-S in this pop prom is weird as in the beginning as it is field which is fine, but later you are not sure where this man is because it is so dark, but then later it goes to a stage performance which we did not expected, I think the director does this as the orchestra is sometimes dark and quiet but when Noah and the whale start to sing it goes fun and light which is normally their genre.

Normally, in this pop promo mid shots are used to give us, the audience, and the idea of who this man is then it goes to a long shot when it changes a different scene so we know where we are.

Some effects I can see is that in the beginning the woman is shot in Black and white which is a visual effect and also when the table moves and splits in half which is different to their other pop promos.

The orchestra song goes along with the beginning when the man starts singing.

The relationship between music and visuals works as when the man starts to dance he goes in time with the music sometimes.

There is no intertextuality that I can see in this pop promo of Noah and the Whale

This pop promo is two genres which is Orchestra and also Indie folk, because when the man starts to sing it goes back to the Indie folk genre.

There is no performance of the band, but there is a small bit of narrative which is that when the man is looking at the photo of the girl we are not sure who she is or what the girl means to hits man, it is left up to the audience’s imagination.

I don’t think that this pop promo does not promote the band in any way as you do not even see the band in this pop promo neither do you see them performing.

This pop promo is different to the other ones that have gone as it is darker than their other ones, but I still think that the target audience is for young adults because of the genre but it is “Folk” music so I would also say that it could lead to older people (45+) because this is a new generation of “folk” music.