Friday 27 November 2009

Treatment for Cinematography - Chris Kennworthy

This is Chris's Treatment for our pop promo- he did cinematography.

For the first shot, the establishing shot, we had discussed a possible point-of-view shot of the Sun. This is personification of the Sun because we are seeing what the Sun sees, if it had a point of view of our world. So, I took this as a consideration, and as a result I have decided that the first shot could either be a High Angle Shot from the Sun’s point-of-view, or indeed a Low Angle Shot of the Sun, then from the Low Angle the camera tilts down to look at the street, but at the same time elevating the tripod using the Elevate/Depress tripod controls, so that when the street does come into view we see the street as if it is from the Sun’s point-of-view, or that of a CCTV camera (as in the CCTV camera joke video above), but looking to the right of the street.

The second shot is a continuation of the first, so Match-On-Action is increasingly important here. We see the man walking, “wandering aimlessly by the water’s edge” as Josh had put in our Synopsis. I was thinking of maybe a High Angle Shot looking down to the left of the street, the camera on the opposite side of the street this time, and focusing on the man as he walks from the right to the left of the screen, continuing his movements from the first, establishing shot. I was hoping that to cut down on the number of shots we actually use, we could make these two opening shots into one long one, so that we are not worried about the flow of the cuts, but if we do film and edit these as two shots then we must pay particular attention to the “180 degree line rule” and the continuity and flow of the transition between the two shots.

The third shot is of the man as he sits down by the water’s edge and dangles his legs over the edge of the promenade, his legs dangling above the water. We could have a Wide Shot of him as he walks to where he will sit down, the camera panning left to give him some “looking space” in the framing of the shot when he sits down. As he has approached and sat down next to the camera, the shot changes from a Wide Shot to a Medium Shot. Originally I thought we could have only the man in focus (Shallow Focus) then when he crouches to sit down we re-focus the shot so that both the foreground and the background are in focus.

When he sits down, the next shot is of his legs dangled over the edge and his reflection in the water below. Because I wanted to show his legs at the bottom of the frame, I think this shot will be better shot as a handheld shot, and have a focus pull from his legs to his reflection, ready for the next shot of the water where we see him and his girlfriend reflected in the water. She isn’t really there, and the reflection of her is just one of his memories which sets us up for the shot to follow.

To be creative, I thought the next shot of the water could be in the past, still with their reflections in the water, only this time it is a memory, not so much an illusion. I thought we could have the shot of his legs and her legs dangling over the edge, only they are both in different clothing to his present - in summer clothes, and as they get up and leave happily from the spot at which they were sitting, in the next shot (a Long Shot), hand-in-hand, the real man in the present time still sits there, and sees his memory as if he is a ghost in another world, invisible to others but not to us, watching as their relationship together (in his past) progresses to the video’s climax. I reckon we can add this effect to the video in Editing, and only involves superimposing, or overlaying one shot onto another.

We had discussed, as a group and with our lecturer Jon, that we could use the effect on our video called “Super 8mm” which was an old type of camera. I researched this on various websites, and found a video on YouTube which was the best example I could find of this video effect. It comprises handheld footage with the style of watching a reel of negatives produced from, for example, a family holiday in the 1960s, viewed in the 21st Century. We agreed that if we could in fact create this kind of effect for our video on our Editing software
Final Cut Pro (on the Apple Macintosh computers in our Editing suite), as the camera equipment we are using records onto Mini-DV Tapes, then we would use this effect to our advantage on shots where we see the man’s flashbacks and memories on-screen.

Concluding on the fact that our narrative is about a man who now has a sad life, remembering (through the use of flashbacks) the good times he had with his girlfriend, I thought of using mostly Wide Shots or Medium Shots, with a couple of Dutch Tilts here and there where appropriate and maybe a couple of Extreme Close-ups on their hands joined in his flashback. I want to include a shot where we are focused on a metal fence (in the tennis courts?) with them arguing in the background but out of focus, then pulling off a Focus-Pull so that when she leaves him after their argument (in the tennis courts?), we focus on him, alone, and possibly crying (or not).

My Treatment for M-E-S for Noah and the Whale - "5 years time"

Treatment for M-E-S.

Locations

Beginning of the pop promo – Docks, sitting on a bench

New paragraph, middle – is in the park (Christchurch), in the tennis courts

New paragraph, middle – is in the park (Christchurch) but near a hill and a big tree

End – starts in burrow dale road then it goes all of the locations that they were happy together but in a quick sec or so.

In case of any bad weather we have decided to also shoot a bit inside of the happy couple in college sitting down eating lunch and whenever it goes to a flashback we will do something like making them pass a water bottle between the two, then goes to the man drinking it then passes then shows woman drinking it then does it again but this time it is just man drinking it.

Costumes

Beginning of the pop promo – Girl – Normal clothing (jeans, shirt) Man- Normal clothing

(jeans, top)… when he is by himself he can be wearing a different top and jeans and a jacket (he can have his hands in the pocket jackets to make him look more sad)

New paragraph, middle – Girl – Wearing sporty clothing (tracksuit) Man – Wearing sporty cl

othing as well (tracksuit). Whenever man is alone he is wearing the same Jeans and jackets and he normally has his hands in his pockets to make it look like it is colder weather and he is sad.

New paragraph, middle (where the tree is) – Girl- Normal clothing, but different clothing from the beginning of the pop promo (jeans, shirt and thin jacket) Ma

n- Normal clothing (jeans and top and thin coat). Whenever he is alone he is wearing the same clothing of the jeans top and jacket.

End – Girl – Normal clothing (jeans, top and a thicker coat) to show that it is getting colder. Man – Normal clothing (jeans, top and a thick coat).

Whenever the two of them are together their costumes should be lighter, for instance they can be wearing white or brighter colors like blue, to try and resemble summer. And as time goes by they wear darker clothing for instance the man could start with a normal blue shirt then when it goes further down the song it goes to a navy blue colour,

Whenever the man is by himself he can be wearing neutral colors, so a neutral jacket co lour like muddy grass green, and his shirt can be a black same with his jeans, to try and show he is mourning.

Props

Beginning of the pop promo – A bench (when the man is alone) but the bench will already be at the docks

New paragraph, middle – We need a two tennis rackets and at least 3 tennis balls in case we loose any

New paragraph, middle – No props required here apart from the tree which will already be in Christchurch Park,

End – We need a jar that looks like an urn, also we need ashes, which we will get from Josh’s fireplace.

Lighting

Whenever the two are together it will be natural light to make it seem happier.

And whenever the man is by himself we should try and use low-key lighting to make things moodier or we can add more shade to make it look darker.

Synopsis of Noah and the whale - "5 years time"

This pop promo will be about a man remembering good times with his girlfriend. It involves two time scales, one when the couple are both happy together and the other when the relationship is over. This section will have a more melancholic tone. We will then reveal that his girlfriend is actually dead and he has been remembering some of their last moments together, some of which will be of them arguing. The video is about the man overcoming his grief.

We start at the docks for our first location with a high angle shot of the sun. At first we focus on the man wandering about aimlessly by the water’s edge and then sitting down and dangling his legs over the edge. We then cut to the two of them in the same location but at a different time after the man sees her reflection in the water. They seem happy and contented. During the instrumental chorus we cut rapidly between the two time periods to highlight the contrast of feelings.

For the next location we will be at Christchurch Park and we will witness the man making his way through a wooded area with the looming trees adding a hint of gloom in the promo’s tone. He will emerge and find himself looking on at an empty tennis court. We will then cut to the two of them playing in the tennis court beginning to have a slight disagreement. The girl will hit a ball away in anger and it will be picked up by the man in the next time scale. During the instrumental chorus we will once again cut rapidly between the time scales highlighting the contrast.

During the final trumpet section we will see the man lying on an empty road alone. We will then cut to the other time narrative to view the couple having a big argument which culminates in her walking away. Our final shot is of the man lying hopelessly in the road and then the girl appears above him but when he blinks she disappears.

Saturday 14 November 2009

Lyrics to Noah and the Whale- "5 years time"

Lyrics to 5 Years Time :

At the docks by himself sitting down looking at his legs looks sad-first 38secs
Oh well in five years time we could be walking round a zoo – high angle in park establishing to point of view in docks, walking around happy.
With the sun shining down over me and you
And there’ll be love in the bodies of the elephants too
And I’ll put my hands over your eyes, but you’ll peep through

Rapids cuts in-between music between time frames
And there’ll be sun sun sun –them happy in the docks
All over our bodies
And sun sun sun - switching back to him walking alone at the docks
All down our necks
And sun sun sun-happy couple
All over our faces
And sun sun sun- him alone

So what the heck

Cos I’ll be laughing at all your silly little jokes- This is set in the park playing tennis
And we’ll be laughing about how we used to smoke
All those stupid little cigarettes
And drink stupid wine
Cos it’s what we needed to have a good time

And it was fun fun fun
When we were drinking – them happy playing tennis ball bounces then cuts to him alone
It was fun fun fun
When we were drunk - him staring into the tennis court
And it was fun fun fun
When we were laughing -ball bounces back to them laughing playing tennis
It was fun fun fun
Oh it was fun – then him staring into tennis courts but we shoot him through the gate.

Oh well I look at you and say
– Them playing hide and seek near the tree him hiding behind the tree,.
It’s the happiest that I’ve ever been
And I’ll say I no longer feel I have to be James Dean
And she’ll say – Them running down hill happy
Yah well I feel all pretty happy too
And I’m always pretty happy when I’m just kicking back with you

And it’ll be – Them happy playing still running up hill
Love love love
All through our bodies
– cuts when he goes behind tree and turns around and cuts to him alone near the tree
And love love love
All through our minds – happy
And it be Love love love
All over her face
- sad
And Love love love
All over mine
- sad


Although maybe all these moments are just in my head
– him lying in the road remembering times
I’ll be thinking ‘bout them as I’m lying in bed
And all that I believe might never really come true
– she walks across but like a ghost and he sees her but she just vanishes
But in my mind I’m havin’ a pretty good time with you

Oh

Five years time
– Them in the road and they are fighting
I might not know you
Five years time
We might not speak
Oh
In five years time
We might not get along
In five years time
You might just prove me wrong – you see her just vanish.

Oh there’ll be love love love
– during this time is the different places that they were together (Christchurch, docks and the road) of them just being happy
Wherever you go
There’ll be love love love
Wherever you go
There’ll be love love love
Wherever you go
There’ll be love love love- by this bit you see him near the tree in Christchurch and him alone
Wherever you go
There’ll be love love love
Wherever you go
There’ll be love love love
Wherever you go
There’ll be love love love – this bit he scatteres ashes and we get a still shot (?) of the ashes coming out of the jar.

Target auidence and Fan base


I think the target audience for noah the whale would be young adults as this is a genre of Indie Folk but at the same time i would also say that older people for example 45+ because this genre is part of the “folk” genre and maybe this is a new type of genre which is “new folk” instead of “old folk.”

Band and artist Star construction

Noah and the whale use many different ways of promoting themselves by going to festival that are popular for everyone for example, Latitude Festival, and this way they know they will gain some kind of popularity. Also they do make more money by making an album of one song that is already in one of their many previous albums, they do this by knowing what song is most popular in that album and making just another album with that song, also they use the same design so audiences will recognize their previous album in which the popular song was in, this way they make more money. Also they promote themselves by playing at universities in the country for example Leeds university.

Research into Band Marketing & Promotions

They have done mane festivals to promote their image for instance at V festival and galstonbury

First album cover was Peaceful, The world lays me down , with the legend song called “5 years time” originally the cd cover(Peaceful,The world lays me down) is a cartoon drawing, then 5 years time became popular so they used another album of just 5 years time which also is a cartoon drawing
.

The band started out on the London pub scene and up until last year included vocalist Laura Marling in their lineup. they got a good reputation around London which culminated in them being signed on to Cherrytree Records and Vertigo in order to record their debut album, Peaceful the World Lays Me Down.












Peaceful, The world lays me down







Promotional package of previous album Peaceful, The world lays down this is 5 years time




Mag advert for The first days of spring

Analysis of Noah and the whale - love of an orchestra

Analysis of pop promo: Artist and song - Noah and the whale- love of an orchstra

M-E-S in this pop prom is weird as in the beginning as it is field which is fine, but later you are not sure where this man is because it is so dark, but then later it goes to a stage performance which we did not expected, I think the director does this as the orchestra is sometimes dark and quiet but when Noah and the whale start to sing it goes fun and light which is normally their genre.

Normally, in this pop promo mid shots are used to give us, the audience, and the idea of who this man is then it goes to a long shot when it changes a different scene so we know where we are.

Some effects I can see is that in the beginning the woman is shot in Black and white which is a visual effect and also when the table moves and splits in half which is different to their other pop promos.

The orchestra song goes along with the beginning when the man starts singing.

The relationship between music and visuals works as when the man starts to dance he goes in time with the music sometimes.

There is no intertextuality that I can see in this pop promo of Noah and the Whale

This pop promo is two genres which is Orchestra and also Indie folk, because when the man starts to sing it goes back to the Indie folk genre.

There is no performance of the band, but there is a small bit of narrative which is that when the man is looking at the photo of the girl we are not sure who she is or what the girl means to hits man, it is left up to the audience’s imagination.

I don’t think that this pop promo does not promote the band in any way as you do not even see the band in this pop promo neither do you see them performing.

This pop promo is different to the other ones that have gone as it is darker than their other ones, but I still think that the target audience is for young adults because of the genre but it is “Folk” music so I would also say that it could lead to older people (45+) because this is a new generation of “folk” music.

Analysis of Noah and the Whale - 2 bodies and 1 heart


Analysis of Pop promo: Artist and Song - Noah and the Whale - 2 bodies and 1 heart,

This is manly set outside in a park and also in a gym and they were wearing clothing like they are working out so gym clothes and then they use props that are trophies.

During this pop promos the director uses long shots to show what different locations that the band are in, then they use close ups before they are running to show their expressions before they run and they seem happy that they are about to run, also there is a close up of when the shoes are being tied this is also a cutaway to show that later in this pop promo something is going to happen. They also use a mid shot of when the band put their hand of their heart to try emphasis the lyrics more.

Again, in this pop promo just like all the other prop promos that Noah and the Whale have made they have used titles to show the different people in this pop promo, this way I think that audiences even if they do not know who Noah and the Whale it invites them in to try and become a fan of the band.

There are only two relationships I can see between the lyrics and the visuals which are when the chorus the band have their hand over their hearts and then with the shoelaces are tied together it shoes that between the two shoes the shoelaces are the one heart.

The only relationship between the music and the visuals is at the end when the band moves their arms in time with the music, and they even stop their arms when the song stops as well.

I cannot see any use of intertextuality in this pop promo of Noah and the Whale.

In this pop promo other is some genre characteristics, this pop promo music is Indie folk which showed in the medium tone of the lighting in the pop promo also the man’s voice sets the tone of the genre.

There is some performance in this pop promo as the band play their guitar again like in most of their other pop promos, also the is a small narrative as it is saying that the band want to win but they want to win at little games like when they were little.

This pop promo does promote the band as the only people in this video are the band which promotes them more than there other music videos.

The intend audience I would say is for young adults because of the genre but it is “Folk” music so I would also say that it could lead to older people (45+) because this is a new generation of “folk” music.

Analysis of Noah and the whale - Shape of my heart

Analysis of Pop promo: Artist and song - Noah and the Whale,Shape of my heart, Director - James Copeman

There is some interesting use of M-E-S as this takes place in a bar and wrestling place and it has a sign to try and make it look like a Mexican place, even though were they are is a stingy place it still has high key light because of the music and lyrics of the song.

This pop promo uses a lot of wide and long shots because it shows different characters and we need to see what these people look like and also we need to know the different locations that they are in, we need also to show the hero and his cape because it is says “Le Corazon” to show this because of the title of the song. Also we always normally need a long shot because of the way when they fight so we can see how they are fighting.

There are no visuals effects I do not think but there is some titles in different fonts to the different characters to create more emphasis of what kind of monster we are dealing with, then underneath there is a small type font that is the same for every character that makes a funny little joke to make the audience laugh.

To me I do not think that there is no relationship between the lyrics and the visuals in this pop promo.

There is a relationship between the music and the visuals for instance whenever the wrestler attacks someone they hold each in some sought of wrestling embrace that goes in time with the rhythm of the music, for example like with the “wolf man” also when the “Communist” is punches the woman his punches goes in time with the music.

There is some intertexuality in this film it reminds me of Nacho libre because of what the wrestler is wearing that mask and it is the same as the film also where this pop promo (Mexico) it is the same as Nacho libre.

In this pop promo other is some genre characteristics, this pop promo music is Indie folk which showed in the medium tone of the lighting in the pop promo also the man’s voice sets the tone of the genre.

There is a narrative in some sought of way as the wrestler is fighting all of the bad people, also there is some performance as Noah and the Whale are playing there guitars which they do the same in most pop promos which is good as it promotes the band it gives the audience the chance to see their favourite band.

This pop prom does promote the band as you see them playing there guitars, but at the same time this promo is not good as most of the time you do not see the band that much as the narrative is normally about the wrestler.

The intend audience I would say is for young adults because of the genre but it is “Folk” music so I would also say that it could lead to older people (45+) because this is a new generation of “folk” music.