Ø Visual Style (Originality)Ø M-E-S
Ø Narrative
Ø Ideology(messages/values)
Ø Special effects,CGI,animation
Ø Concept – Idea
Ø Fun/Comedy, Drama
Ø Performance in video
Ø Intertextuality (Video based on a film)
Ø Genre Characteristics
Ø Promotes band and single.
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