History of Pop Promos

· The close relationship between music tracks and visual material can be traced back to 50 years earlier with the experiments of Oscar Fischinger in Germany in the 1920s and in the USA in the 1930s notably with his abstract synchronisations, or visual interpretation, such as the Disney film Fantasia (1939).

· Short films made to showcase the artist emerged in the relatively early days of sound filmmaking. Films of up to eight minutes in duration were used to display the singers from Billie Holiday to Bing Crosby, some showings were in cinema screenings as part of a full programme of newsreel, cartoon and main feature but mainly as reels on the forerunner of the video jukebox, the Panarom.

· Television coverage of pop music attempted to capture the new teenage audience from American Bandstand in the USA in the 1950s through Ready Steady Go and Top of the Pops in the mid-1960s in the UK.