· Andrew Goodwin identifies a number of key features, which distinguish the music video as a form:1. There is a relationship between the lyrics and the visuals.
2. There is a relationship between the music and the visuals.
3. Particular music genres may have their own music video style and iconography.
4. There is a demand on the part of the record company for lots of close ups pf the main artist.
5. The artist may develop their own star iconography, in and out of their videos, which, over time, becomes part if their star image.
6. There is likely to be reference to voyeurism, particularly in the treatment of women.
7. There are likely to be intertextual references, either to other music videos or to films and TV texts.
· Lyrics – Key lines may play apart in the visual associated with the song but very rarely will a music video simply illustrate the lyrics wholesale.
· Genre – These features might be reflected in types of mise en scene, themes, performance, camera and editing styles.
· Camerawork – Camera movement, angle and shot distance all need to be analysed. Camera movement may accompany movement of performers but it may also be used to create a more dynamic feel to stage performance, for instance. By constantly circling the band as they perform on stage.
· Editing – This might take the form of split-screens, colourisation and the use of blockbuster film-style CGI special effects.
No comments:
Post a Comment