Pop Promo Analysis - (Katy Perry-Hot "n" Cold)

Artist and Song: Katy perry- Hot “n” cold music video, directed by: Alan Ferguson 2008

In this pop promo it shows many different locations, such as a chapel in the very beginning to establish where we are (at a wedding), also after when the man is running down the street it is all alone until he runs in and knocks over a man dressed in a hot dog suit the director has done this so that it shows how desperate the man is to get away from the girl. Also, you see Katy Perry in a nightclub singing and everyone who is dancing to her music is supporting her because they do not let the man go until finally she moves and he goes along with her. Some use of props is that she uses a phone to show that no matter where he tries and hides she is always following her. At the end of this pop promo it goes back to this chapel where we started at the beginning to try and show it never happened and the man was just dreaming it.

A lot of this pop promo is shot in long shots and mid shots, because there are three different locations and therefore three different Katy Perry types so the director uses long shot to set the location for the audience, and he uses mid shots when Katy Perry starts to sing to show her expressions on her face.

There are some visual effects in this pop promo for instance, the light change in the chapel to try and set the type of genre in the pop promo of a type of pop/dance theme.

There are some relationships between the lyrics and visuals for instance, in the beginning when they are in the church Katy Perry uses her hand as if she is talking and that is what she says in her lyrics “you always speak.” Another point is when she is in the chapel and she uses the words “you’re in and you’re out.” The people, such as the groomsmen use the hands as an action also their hands are going as the same time as the beat of the music. Also, when the man uses the phone she also uses another movement of putting her hand as a phone. I think why she uses movements is just to emphasis her lyrics more.

The music and the visuals do go together in this pop promo for instance, in the church everyone goes to the beat of the music when dancing, using little things, like nodding their head when the beat is low but when it beginnings to pick up they start moving more like the groomsmen start moving their whole bodies.

I think that this pop promo is a pop genre i think this because the light in this pop promo is a low key lighting because even though that the narrative is sad the pop genre is normally happy. Also, I would consider this a dance as well because of the lights used in the beginning in the church and it has a disco beat to it.

There is a narrative and it draws the audience by leaving the question open in the beginning because the groom never actually say “Yes” so you wonder if he will change his mind.

This pop promo promotes the artist, Katy Perry, because you see her in three different types of versions.

I think the audience for this pop promo is for people aged eight and up and mainly girls would be watching this but I don’t think boys would be that interested in it, also I think that any would enjoy listening to this music because the genre is pop and alot of people listen to the genre.