Commentary of our pop promo

My evaluation of our pop promo

At the beginning of this year we were asked to make a pop promo and also to make a digipack and magazine advert of our chosen song and artist. My group and I choose the Noah and the Whale - 5 years time.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

I think that my media product uses a lot of other pop promos, because our synopsis is very much a romantic genre which most pop promos of an indie music genre tend to use for example, earlier this year I analysed the pop promo Katy Perry – Hot “n” Cold, this is similar to ours as our storyline is of a couple that have broken up according to the audience, which is the same as Katy Perry’s pop promo. Also, another way that we tried to do the same as other pop promos is that we tried to make the visual go in time with the music, for instance, in our pop promo goes in time with the music when the girl runs down through the trees. I think that our group also has challenged pop promos in some ways because our main idea for the synopsis is that the girl is dead, and that it is different because normally in other indie genre normally it is a simple storyline of a girl and a boy break up nothing more. All together I think that our pop promo is the same as other pop promo’s we tried to do this because we wanted to make audiences recognise the narrative of the our pop promo.

2. How effective is the combination of your main product and ancillary texts?

The song we choose is a sad song if you listening to the lyrics but without them the tune of the song sounds like

a happy song, therefore our whole package of our pop promo is supposed to be happy colours. So that is the reason why we came up with bright still images as an example the picture of the tennis courts. For our font we only choose red because it stands out from the still images, and I wanted to use yellow but because you could not see what words where on the digipack, also, we thought that red is a darker colour so the digipack is a sombre tone same as the pop promo. I think that our promotional package goes well because we were aiming for the pop promo to have sombre but happy moments and we tried to show this in the digipack as the still images slowly get darker showing that the couple’s relationship gets worse. As art director, I choose certain places, for example, the local park, because I thought this is typical places in which a couple would be so this is the reason why I choose these places. I wanted to have different colour clothes for the actors to show that it is being different seasons but in the end we decided not to do that because we thought that it did not matter what type of weather it was, but the couple are getting angry at each other. We were trying to show the same as the lyrics that not everything lasts forever so that is why in our pop promo the couple break up the same as the lyrics.

3. What have you learned from your audience feedback?

We were trying to market our pop promo at teenagers (ages 15 to 20) because of the type of indie music, it could also be aimed at adults for instance 25 + but I do not think that not every adult would prefer this music. As we showed in the questionnaire that I did with my class earlier this year, they prefer to listen to this genre of music. The narrative of the pop promo is something that teenagers can relate to because of the break up adolescents know what it is like to be in a relationship and then break up, while adults are in marriages and they will not break up so they have not experienced this in a long time, but I don’t think our original idea that the girl is dead can be related to teenagers because not many have experienced the death of someone, this way in some way it can relate to adults because they have and they know that not everything lasts forever. We tried to attract audiences by making the audiences wonder during the pop promo why have these two people have broken up, so that at the end people are still confused because they are not sure what happened. We used M-E-S to try and attract teenagers because what the actors are wearing is very teenager clothing and also the places for example, the park, is a place where younger people can relate to. The audience related to the pop promo with contempt, because it is a simple story and they said that they understand it, apart

from the end because they were not sure that the girl is dead because they just thought that they broken up, and the glow when the girl is going backwards they thought it was just a representation that she was out of his life forever. Audiences thought that our digipack and print advert were ok, but again with the digipack they did not get the message that the pictures get darker because the couple’s relationship gets worse, they thought that it was just different colours to show different aspects of nature. With our print advert they thought that it was simple but got straight to the point, for instance, when it came out they said that it was not anything different than anything else they have seen before, they said that it did not attract their eye at all and that it just looked like a photograph nothing more. I think that our pop promo did attract our typical audience because of the pictures we used in the digipack and magazine advert it shows teenagers which will attract teenagers. But, the digipack the front package did attract our intended audience but the middle and back did not because they are not interested in nature. All of our audience feedback said the same thing that they were did not understand the end they just thought that she was out of his life and not dead, this was not our original message but if the audience understand and they were not confused it is fine.

4. How did you use media technologies in the research and planning, construction, and evaluation stages? (Significance of using these technologies)

During the researching and planning, I used the internet a lot for instance, YouTube and Google images. As our song is from a band who have promoted themselves we where able to find other albums and pop promos which they have made which really helped us because it gave us the intention of their pop promos narratives and style for instance, most of them our old fashioned and it shows a narrative, not just random places

like some pop promos, for instance, The prodigy – omen is just random flashing light nothing more. Trying to make the digipack and the magazine advert we used the application on our apple Macs which is called Photoshop that really helped us because we were able to use still images onto our digipack template. Also another thing that helped us was final cut pro because it managed to get still images from our pop promo and make them as a still image, this software also helped us add special effects to our pop promo, for instance, when Chris is walking along the bridge and he goes from one place to another in a blink of an eye.

All together I think that we did well in our pop promo video, because we tried to be the same as other pop promos for instance, the narrative but there were some faults, for instance how the audience did not recognise that the girl is dead at the end. But with our digipack and magazine advert I think that our group could have done better, because some of the still images were quite plain and simple and does not attract audience’s eyes. I think that if we had done a cartoon one like the original Noah and the whale had done it would have worked, but we did not choose this because we were not sure what to use as the middle image of the digipack. I think in the end that I have learnt more from last year when we did our film noir’s but I still think I have a lot to improve on.

Final pop promo video

<---- This is our final pop promo video

Main Magazine advert

In the end our group decided that we would choose the still image design. For the magazine advert we were going to use the same design as Mika (which is the same design as the front cover of the digipack) so with ours we choose the tennis courts design, We choose blue font to try and make it stand out, that is why we only used red for the " 5 years time" to make the audience know what the album cover looks like when they want to look for it in the shop.

Our final digipack idea

In the end we decided that this would be our digipack layout:

Because the colours of the front cover is light we thought that when you open the digipack it would get darker to show that their relationship is broken. For the spine of the digipack we choose yellow to try and keep the same colour as the original Noah and the Whale five years time Cd cover. The font is red we decided this as it looked good on photoshop to try and make it stand out from the still image as it was very difficult to find a colour that would stand out.

Our still image digipack ideas

When we decided to do a still image digipack design we thought it would be a nice idea to use the following images:









We decided that Chris would go on the back cover and i would go on the front so it would show us apart and for the middle cover we were going to put a photograph of a heart. unfortunately but as we had no good in focus pictures that looked like we were together we decided not to go with that idea.

So in the end we decided to use these following still images for our still image digipack design:

The back cover is going to be the moon design to show that is the darkness between the two characters and that they have broken up. The front cover is the tennis courts to show them happy together. We were thinking that the font would be a cartoon type, like Noah and the Whale orginal design.

The final cartoon digipack design

This is the final cartoon digipack design.. we are not sure as a group to use this because we think that the middle picture is very different (as it is a still image) so it is total different from the whole cartoon digipack design. Therefore, that is the reason i decided to make another digipack design using Chris's front cover design.


Our final Cartoon digipack design --->















<--- Chris's Still image digipack design

My ideas and pictures of our cartoon Digipack design

This is the my first idea for my cartoon digipack idea, this is the front cover. I drew the "5" using photoshop, and the whale and the sea. I used photoshop for the font as well. I used the background colour as yellow as the original cover idea of Noah and the whale is yellow and it is a cartoon design, this is why i was trying to use the whole idea of a cartoon cover.

Also, the bright colours i feel attracted audiences to pick up the CD and look at it, and if audiences saw this in a magazine they will instantly recognize it on the shelf in a shop. Our group and i have decided to go with the same idea as Mika, which is using the same picture as the front cover design for the magazine advert, and adding a few ratings on the page, also to say when it is out and what is included in the digipack.

Digipack design

As art director, i started to come up with some ideas for the digipack and magazine advert we are meant to create for this project. We are using a software on the apple macs at college, which is Photoshop.

My orginal idea was a cartoon design, also our cinematographer, Chris, also came up with another design which was still images used from our pop promo.

This a template of the digipack design we are meant to use. ---->

Filming

In the last week of the Christmas term we filmed in two locations, Christchurch Park and the Ipswich Waterfront. We gathered all of the shots we were scheduled to get on those days but unfortunately on the friday when we were due to complete our filming heavy snow and staff absence prevented us from doing so. However we are endeavouring to work out an afternoon or two when we complete our filming. For the time being further heavy snowfall has made filming in our locations impossible so we are for the moment spending our time updating our blog and beginning to log, capture and edit our existing footage.

During the filming we have managed to execute we have been keen to produce a variety of camera shots and angles which serve to add both texture and characterisation to our video. For example we have played around with focus in some of our shots so that our main character (Chris K) is at first out of focus and then comes into it as the camera comes across him. We hope that this technique will produce the effect of portraying the character as someone who is not quite in tune with the world because he is in mourning. As well as that we have used several tracking and panning shots to show the character's journey, moreover his meandering struggle with his own existence.

Research into the Super 8mm Effect for use with Final Cut Pro

Although I am not Chief Editor, and Josh is, I might be working in cooperation with Josh as the Co-Editor. Therefore Chris has devoted some research into the "Super 8mm" Effect we have discussed about in Group Production Meetings and agreed to use if possible for the flashback elements of our Music Promotional Video for "5 Years Time" by Noah and the Whale.

Chris found the information below on:http://forums.creativecow.net/thread/8/918311, when someone had posted on this forum "Can anyone suggest the best way to emulate a super 8 or an aged film look in final cut pro?":

• There are many plug-ins (Nattress is one) that simulate the effect. But if you want something cheap and free. Export the clip out of FCP using "Quicktime Conversion" Then, under Option-Filter-Special Effects, you can add some a film hair/dirt effect that's not too bad. Combine that with color correction in FCP and possibly some speed adjustment (Old 8mm always seems sped-up a bit) it might just work for free. Ernie Santella Santella Film/Video Productionshttp://www.santellaproductions.com/.

Chris also found the following useful information on this website:http://www.nattress.com/Solutions/solutions.htm#6:

• I want to make my video look like film: The Film Effects package was designed for you! Whether you are using PAL, NTSC, or HDV (or HD or SD) Film Effects has settings which will make your video look much more filmic. Film Effects does 25p conversion for PAL frame rates and 24p conversion (with 3:2 pulldown added) for NTSC frame rates. It has over 20 presets and you can make your own. There are over 27 plugins, all designed for different aspects of making your video look filmic and can be used in combinations or separately. Film Effects also gives you immense control over the gamma and tone of your image, so it can be a great tool even when you're not trying to make your video look like film.
• I want to make my video look like old Super-8 film: Film Effects has a preset called "Old Projector". This might be exactly what you're looking for, or you can use it as a starting point.

Analysis of our primary research, questionnaire

I asked a questionnaire to seven students in my class, who are aged between 17 to 19 and I asked the following questions:

1.Have you ever heard of Noah and The Whale?

2.What type of music do you like to listen to?

3.Which do you like better a pop promo with a Narrative or performance?

4.Do you like music with Lyrics or without Lyrics?

5.Would you watch the pop promo of a song even if you didn’t like the song?

From the first question the results were interesting as a lot of people have heard of Noah and the Whale, out of the seven six people have heard of them. This is good in a way because it means that these students have an idea of what type of genre Noah and the whale play, but at the same time it’s bad as these students can compare our pop promo with the original pop promo’s of Noah and the Whale.

There were a various different types of genre for music, but the main types of genres were: Metal, Rock, R&B, Hip Hop, Pop, Trance, and Classical. A lot of these students prefer many different types of genres rather than sticking to one type. There is a joint top of genre of music, which is: Metal, Rock, RnB, and Hip-Hop, pop. This is bad for our group as the genre of music that Noah and the Whale like to perform is indie type music, which the students have not even included in their favorite types of music.

Our group asked this number three because for our pop promo it is just a narrative and we are interested in what people are more interested in performance or narrative. The result of this question came out equal (five each) which is interesting because a lot of the students chosen both. But this is good for our group, as we now know that it is not that important to have any performance and no one will be disappointed.

Our group asked the question four because some people in our class are actually doing a pop promo without any lyrics and our group were wondering what these group of students actually prefer to listen to. This questions goes with what type of music people like to listen to all of those genre’s of music that they choose have lyrics in them normally apart from trance. This is good for our group as we have lyrics in ours also lyrics are good for a pop promo as it gives a narrative which we can follow rather than a pop promo without lyrics because then the pop promo has to go to the beat of the music rather than the lyrics.

The last question we asked because we want to know if any would actually be interested in looking up Noah and the Whale but the results of this showed that people prefer to watch a pop promo if they like the song, people who don’t mind watching a pop promo if they didn’t like the song only said that they would watch the pop promo for research. I think that this is a true point as if you like a song a lot most people want to see how the band have managed to create it on screen.

From our research of this questionnaire I can say that our group is on the right path of knowing how to capture this audience, but at the same time are really down side is that no one in our class enjoys indie, which might put our fellow students off our pop promo.

Own Individual Idea for CD cover & Magazine advert

Cd cover

For my Cd cover of Noah and the Whale – 5 years time, I was going to keep the same idea as the band’s original cover, which is a cartoon form. But instead I was going to have a picture of a whale in the sea and out of the blowhole comes the number 5 then just like the original Cd cover it was going to say in small font under “5” it was going to say “years time”.

Just like the Original Cd cover I was going to have bright colors e.g. Yellow, but instead have a blue skies look with the whale in the sea. I was going to do this as we had some group production meetings in which we thought that the song “blue skies” from the same artist, we were going to use because it was sadder and depression but instead we went back to “5 years time.”

The colour of the number “5” was going to be yellow so that it goes with the blue skies look and it would look good.

Mag advert

I was going to copy the same idea as the album by mika called “ The boy who knew too much” Mika had the same design in the mag advert as the cd cover, the only thing that was different was that the Mag advert had ratings from different magazines and also it showed when it was coming out and what came with it e.g. DvD bonus etc. I would like to do the same thing for my Mag advert because it is easier for people to spot the CD by the cover and the audience might buy it more, as they know what they are expecting. Also I would like to put some rating so for example, “well Done” but I think that it would be a much simpler and stronger message if we just put just 4 or 5 stars, then underneath put the name of the company who is rating but we will make up a random name for instance “ The daily Newspaper.”

Treatment for Editing - by Joshua Panyne

This is our treatment for Editing done by Joshua Payne.

Our narrative consists of two time scales so it will be important to make it clear which scale we are in by possibly using visually arresting cuts such as swipe edits when we switch time scales. Apart from those moments I intend to stick mostly to conventional edits although I may employ a couple of jump cuts during the argument to create an atmosphere of chaotic friction. I may also use a couple of graphic matches during the rapid cuts of the choruses in order to show the breaking symmetry of the periods.

In addition we have also discussed using a super 8 type of visual colour for the flashbacks as it creates a sense of hyper reality as well as harking back to a time in the past. It will also hopefully further distinguish between the different time scales keeping the audience abreast of what is happening in order to avoid confusion. It is also important to point out that editing can play a more significant role in this project than in our film noir project as cuts are often more obvious, numerous and stylised in pop promos. It will also be vitally important to integrate all of our establishing shots to highlight our changing locations as they play a vital role in showing the characters' relationship, i.e the waterfront is when they are calm and relatively happy (the smooth elegance of the boats and water) whereas the park with its wintery and wooded almost gothic atmosphere is better suited for the slightly souring nature of their relationship. Also the tennis court, a place of rivalry and competition, is ideal to show the first glimpses of conflict in their relationship.

Treatment for Cinematography - Chris Kennworthy

This is Chris's Treatment for our pop promo- he did cinematography.

For the first shot, the establishing shot, we had discussed a possible point-of-view shot of the Sun. This is personification of the Sun because we are seeing what the Sun sees, if it had a point of view of our world. So, I took this as a consideration, and as a result I have decided that the first shot could either be a High Angle Shot from the Sun’s point-of-view, or indeed a Low Angle Shot of the Sun, then from the Low Angle the camera tilts down to look at the street, but at the same time elevating the tripod using the Elevate/Depress tripod controls, so that when the street does come into view we see the street as if it is from the Sun’s point-of-view, or that of a CCTV camera (as in the CCTV camera joke video above), but looking to the right of the street.

The second shot is a continuation of the first, so Match-On-Action is increasingly important here. We see the man walking, “wandering aimlessly by the water’s edge” as Josh had put in our Synopsis. I was thinking of maybe a High Angle Shot looking down to the left of the street, the camera on the opposite side of the street this time, and focusing on the man as he walks from the right to the left of the screen, continuing his movements from the first, establishing shot. I was hoping that to cut down on the number of shots we actually use, we could make these two opening shots into one long one, so that we are not worried about the flow of the cuts, but if we do film and edit these as two shots then we must pay particular attention to the “180 degree line rule” and the continuity and flow of the transition between the two shots.

The third shot is of the man as he sits down by the water’s edge and dangles his legs over the edge of the promenade, his legs dangling above the water. We could have a Wide Shot of him as he walks to where he will sit down, the camera panning left to give him some “looking space” in the framing of the shot when he sits down. As he has approached and sat down next to the camera, the shot changes from a Wide Shot to a Medium Shot. Originally I thought we could have only the man in focus (Shallow Focus) then when he crouches to sit down we re-focus the shot so that both the foreground and the background are in focus.

When he sits down, the next shot is of his legs dangled over the edge and his reflection in the water below. Because I wanted to show his legs at the bottom of the frame, I think this shot will be better shot as a handheld shot, and have a focus pull from his legs to his reflection, ready for the next shot of the water where we see him and his girlfriend reflected in the water. She isn’t really there, and the reflection of her is just one of his memories which sets us up for the shot to follow.

To be creative, I thought the next shot of the water could be in the past, still with their reflections in the water, only this time it is a memory, not so much an illusion. I thought we could have the shot of his legs and her legs dangling over the edge, only they are both in different clothing to his present - in summer clothes, and as they get up and leave happily from the spot at which they were sitting, in the next shot (a Long Shot), hand-in-hand, the real man in the present time still sits there, and sees his memory as if he is a ghost in another world, invisible to others but not to us, watching as their relationship together (in his past) progresses to the video’s climax. I reckon we can add this effect to the video in Editing, and only involves superimposing, or overlaying one shot onto another.

We had discussed, as a group and with our lecturer Jon, that we could use the effect on our video called “Super 8mm” which was an old type of camera. I researched this on various websites, and found a video on YouTube which was the best example I could find of this video effect. It comprises handheld footage with the style of watching a reel of negatives produced from, for example, a family holiday in the 1960s, viewed in the 21st Century. We agreed that if we could in fact create this kind of effect for our video on our Editing software Final Cut Pro (on the Apple Macintosh computers in our Editing suite), as the camera equipment we are using records onto Mini-DV Tapes, then we would use this effect to our advantage on shots where we see the man’s flashbacks and memories on-screen.

Concluding on the fact that our narrative is about a man who now has a sad life, remembering (through the use of flashbacks) the good times he had with his girlfriend, I thought of using mostly Wide Shots or Medium Shots, with a couple of Dutch Tilts here and there where appropriate and maybe a couple of Extreme Close-ups on their hands joined in his flashback. I want to include a shot where we are focused on a metal fence (in the tennis courts?) with them arguing in the background but out of focus, then pulling off a Focus-Pull so that when she leaves him after their argument (in the tennis courts?), we focus on him, alone, and possibly crying (or not).

My Treatment for M-E-S for Noah and the Whale - "5 years time"

Treatment for M-E-S.

Locations

Beginning of the pop promo – Docks, sitting on a bench

New paragraph, middle – is in the park (Christchurch), in the tennis courts

New paragraph, middle – is in the park (Christchurch) but near a hill and a big tree

End – starts in burrow dale road then it goes all of the locations that they were happy together but in a quick sec or so.

In case of any bad weather we have decided to also shoot a bit inside of the happy couple in college sitting down eating lunch and whenever it goes to a flashback we will do something like making them pass a water bottle between the two, then goes to the man drinking it then passes then shows woman drinking it then does it again but this time it is just man drinking it.

Costumes

Beginning of the pop promo – Girl – Normal clothing (jeans, shirt) Man- Normal clothing

(jeans, top)… when he is by himself he can be wearing a different top and jeans and a jacket (he can have his hands in the pocket jackets to make him look more sad)

New paragraph, middle – Girl – Wearing sporty clothing (tracksuit) Man – Wearing sporty cl

othing as well (tracksuit). Whenever man is alone he is wearing the same Jeans and jackets and he normally has his hands in his pockets to make it look like it is colder weather and he is sad.

New paragraph, middle (where the tree is) – Girl- Normal clothing, but different clothing from the beginning of the pop promo (jeans, shirt and thin jacket) Ma

n- Normal clothing (jeans and top and thin coat). Whenever he is alone he is wearing the same clothing of the jeans top and jacket.

End – Girl – Normal clothing (jeans, top and a thicker coat) to show that it is getting colder. Man – Normal clothing (jeans, top and a thick coat).

Whenever the two of them are together their costumes should be lighter, for instance they can be wearing white or brighter colors like blue, to try and resemble summer. And as time goes by they wear darker clothing for instance the man could start with a normal blue shirt then when it goes further down the song it goes to a navy blue colour,

Whenever the man is by himself he can be wearing neutral colors, so a neutral jacket co lour like muddy grass green, and his shirt can be a black same with his jeans, to try and show he is mourning.

Props

Beginning of the pop promo – A bench (when the man is alone) but the bench will already be at the docks

New paragraph, middle – We need a two tennis rackets and at least 3 tennis balls in case we loose any

New paragraph, middle – No props required here apart from the tree which will already be in Christchurch Park,

End – We need a jar that looks like an urn, also we need ashes, which we will get from Josh’s fireplace.

Lighting

Whenever the two are together it will be natural light to make it seem happier.

And whenever the man is by himself we should try and use low-key lighting to make things moodier or we can add more shade to make it look darker.

Synopsis of Noah and the whale - "5 years time"

This pop promo will be about a man remembering good times with his girlfriend. It involves two time scales, one when the couple are both happy together and the other when the relationship is over. This section will have a more melancholic tone. We will then reveal that his girlfriend is actually dead and he has been remembering some of their last moments together, some of which will be of them arguing. The video is about the man overcoming his grief.

We start at the docks for our first location with a high angle shot of the sun. At first we focus on the man wandering about aimlessly by the water’s edge and then sitting down and dangling his legs over the edge. We then cut to the two of them in the same location but at a different time after the man sees her reflection in the water. They seem happy and contented. During the instrumental chorus we cut rapidly between the two time periods to highlight the contrast of feelings.

For the next location we will be at Christchurch Park and we will witness the man making his way through a wooded area with the looming trees adding a hint of gloom in the promo’s tone. He will emerge and find himself looking on at an empty tennis court. We will then cut to the two of them playing in the tennis court beginning to have a slight disagreement. The girl will hit a ball away in anger and it will be picked up by the man in the next time scale. During the instrumental chorus we will once again cut rapidly between the time scales highlighting the contrast.

During the final trumpet section we will see the man lying on an empty road alone. We will then cut to the other time narrative to view the couple having a big argument which culminates in her walking away. Our final shot is of the man lying hopelessly in the road and then the girl appears above him but when he blinks she disappears.

Lyrics to Noah and the Whale- "5 years time"

Lyrics to 5 Years Time :

At the docks by himself sitting down looking at his legs looks sad-first 38secs

Oh well in five years time we could be walking round a zoo – high angle in park establishing to point of view in docks, walking around happy.

With the sun shining down over me and you

And there’ll be love in the bodies of the elephants too

And I’ll put my hands over your eyes, but you’ll peep through

Rapids cuts in-between music between time frames

And there’ll be sun sun sun –them happy in the docks

All over our bodies

And sun sun sun - switching back to him walking alone at the docks

All down our necks

And sun sun sun-happy couple

All over our faces

And sun sun sun- him alone

So what the heck

Cos I’ll be laughing at all your silly little jokes- This is set in the park playing tennis

And we’ll be laughing about how we used to smoke
All those stupid little cigarettes
And drink stupid wine
Cos it’s what we needed to have a good time

And it was fun fun fun
When we were drinking – them happy playing tennis ball bounces then cuts to him alone
It was fun fun fun
When we were drunk - him staring into the tennis court
And it was fun fun fun
When we were laughing -ball bounces back to them laughing playing tennis
It was fun fun fun
Oh it was fun – then him staring into tennis courts but we shoot him through the gate.

Oh well I look at you and say – Them playing hide and seek near the tree him hiding behind the tree,.
It’s the happiest that I’ve ever been
And I’ll say I no longer feel I have to be James Dean
And she’ll say – Them running down hill happy
Yah well I feel all pretty happy too
And I’m always pretty happy when I’m just kicking back with you

And it’ll be – Them happy playing still running up hill
Love love love
All through our bodies – cuts when he goes behind tree and turns around and cuts to him alone near the tree
And love love love
All through our minds – happy
And it be Love love love
All over her face - sad
And Love love love
All over mine - sad


Although maybe all these moments are just in my head – him lying in the road remembering times
I’ll be thinking ‘bout them as I’m lying in bed
And all that I believe might never really come true – she walks across but like a ghost and he sees her but she just vanishes
But in my mind I’m havin’ a pretty good time with you

Oh

Five years time – Them in the road and they are fighting
I might not know you
Five years time
We might not speak
Oh
In five years time
We might not get along
In five years time
You might just prove me wrong – you see her just vanish.

Oh there’ll be love love love – during this time is the different places that they were together (Christchurch, docks and the road) of them just being happy
Wherever you go
There’ll be love love love
Wherever you go
There’ll be love love love
Wherever you go
There’ll be love love love- by this bit you see him near the tree in Christchurch and him alone
Wherever you go
There’ll be love love love
Wherever you go
There’ll be love love love
Wherever you go
There’ll be love love love – this bit he scatteres ashes and we get a still shot (?) of the ashes coming out of the jar.

Target auidence and Fan base

I think the target audience for noah the whale would be young adults as this is a genre of Indie Folk but at the same time i would also say that older people for example 45+ because this genre is part of the “folk” genre and maybe this is a new type of genre which is “new folk” instead of “old folk.”

Band and artist Star construction

Noah and the whale use many different ways of promoting themselves by going to festival that are popular for everyone for example, Latitude Festival, and this way they know they will gain some kind of popularity. Also they do make more money by making an album of one song that is already in one of their many previous albums, they do this by knowing what song is most popular in that album and making just another album with that song, also they use the same design so audiences will recognize their previous album in which the popular song was in, this way they make more money. Also they promote themselves by playing at universities in the country for example Leeds university.